The brain treats rejection like physical pain.

Did you know? The brain treats rejection like physical pain.

We all know that rejection hurts, but neuroscience has concluded that it does in fact, literally, hurt. While the brain does not process emotional pain and physical pain identically, the reaction and cascading events are very similar, and a natural chemical (painkiller mu-opioid) is released during both events. For example, when someone feels physical pain, opioids are released in the brain so that the significance of the pain is inhibited. We now know this same experience occurs when an individual feels slighted or rejected by others.

About Stu Dunn

With a background in sales and behavioural science, I enjoy learning more about people, behaviour, psychology - which led into motivation - and more recently - sales again. Having started my own real estate company with my wife, it's time to merge interests.
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