It’s Not What You Know or Who You Know

It’s not what you know or who you know, but who knows you.

Another way to look at it; Your reputation = Your Brand (what you say about yourself, advertising etc) + What Others Say About You (eg social media, press, word of mouth). It’s easier to be “known” if you can stand out from the crowd; for example, the sea of real estate agents in New Zealand.

What can you speak about that no one else can? For me, behavioural science & martial arts are my loves, plus I have what I think is a unique future vision of real estate.

It’s much easier to attract business when people know you.

About Stu Dunn

With a background in sales and behavioural science, I enjoy learning more about people, behaviour, psychology - which led into motivation - and more recently - sales again. Having started my own real estate company with my wife, it's time to merge interests.
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