It’s not what you know or who you know, but who knows you.
Another way to look at it; Your reputation = Your Brand (what you say about yourself, advertising etc) + What Others Say About You (eg social media, press, word of mouth). It’s easier to be “known” if you can stand out from the crowd; for example, the sea of real estate agents in New Zealand.
What can you speak about that no one else can? For me, behavioural science & martial arts are my loves, plus I have what I think is a unique future vision of real estate.
It’s much easier to attract business when people know you.