Make Me Smarter #24

Make Me Smarter #24: Readers are more likely to agree with an essay if it’s printed in Baskerville font

Some fonts are pleasing to the eye while others irk readers for one reason or another. But it turns out that the fonts we like (and don’t like) influence us more than we may know. In an experiment for The New York Times, readers who were shown an essay in Baskerville (as displayed in the image) were more likely to agree with the argument than if it was presented in any other font. Readers were least likely to agree with statements made in fonts like Comic Sans and Helvetica.

About Stu Dunn

With a background in sales and behavioural science, I enjoy learning more about people, behaviour, psychology - which led into motivation - and more recently - sales again. Having started my own real estate company with my wife, it's time to merge interests.
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