What is the Brokaw Hazard?

04 Brokaw Hazard

When Tom Brokaw was the interviewer on NBC TV’s “Today Show,” he described how he detected deception; “Most of the clues I get from people are verbal, not physical. I don’t look at a person’s face for signs that he is lying. What I’m after are convoluted answers or sophisticated evasions.” The Brokaw Hazard is the failure to take into account how people differ in expressing themselves, people’s individual differences. Lie catchers are particularly vulnerable to the Brokaw Hazard when they are unacquainted with the suspect, not familiar with idiosyncrasies in the suspect’s typical behaviour. Due to this error in lie catching, I need to stress once more the importance of gaining a baseline on a subject. Ideally this should eliminate or greatly reduce the Brokaw Hazard. #nonverbaltips


About Stu Dunn

Becoming proficient with non verbal communication and teaching what I’ve learnt over the years has become an absolute passion of mine; starting with beginning the SDL Behavioural Science Facebook Page, then set up my first online course in 2011, and my first book on the subject True Lies, A Guide to Reading Faces, Interpreting Body Language & Detecting Deception in the Real World was published in 2013. During this time I’ve helped thousands of people around the world become proficient in reading body language, micro expressions and detecting deception – and I’d love to help you too.
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