What is the Ostrich Effect?

The Ostrich Effect is when people aren’t motivated to believe negative information (e.g. deception, risky financial situations) as it isn’t in their best interests to do so – or it’s avoiding the fear of psychological “discomfort”.

This is how some people can get away with lying.

02 Ostrich Effect


About Stu Dunn

With a background in sales and behavioural science, I enjoy learning more about people, behaviour, psychology - which led into motivation - and more recently - sales again. Having started my own real estate company with my wife, it's time to merge interests.
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