How Do We Forget?

forgettingBriefly describe three ways that apparent “forgetting” may occur.

Most of what we forget was never encoded in the first place (perhaps due to lack of attention), retrieval failures may occur when the context for retrieval is different than when the information was encoded (such as state of mind, mood, intoxication, location, atmosphere, company etc), and there can be storage failures in memory, where proactive memories (old memories interfere with new ones) or retroactive memories (new memories interfering with old ones) – and inferences (very similar memories merging and interfering). Stress can also impair encoding.


About Stu Dunn

I have three major professional areas in my life: Team Dunn Real Estate (Harcourts Real Estate with my beautiful wife Bridget), SDL (Behavioural Science Consulting) and Qian Li Dao Academy NZ (Wing Chun Kung Fu). Stu & Bridget Dunn Real Estate: Providing awesome service and results through our approachable, professional and effective real estate services. SDL: SDL helps our clients to understand non-verbal communication and to avoid deception. We do this by providing online courses, training and specialist advice in areas of behaviour, emotional analysis and detecting deception. Both my wife Bridget and I are also FACS certified. I have also written an International Best Seller, True Lies; A Guide To Reading Faces, Interpreting Body Language & Detecting Deception In The Real World., & Qian Li Dao Academy NZ (Wing Chun Kung Fu): The Wing Chun System, known for its incredible speed, powerful straight punches & Chi Sao (contact reflex training), relies on angling & body mechanics rather than brute force.
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One Response to How Do We Forget?

  1. There are certain things I remember very well, and some things I can never remember. For instance, I cannot pair the title of a movie with what happens in it. I can watch a movie one day and not associate it at all with the title the next day. I will also forget which actor is which during a movie, especially if they all have brown hair and beards and white skin and similar clothes. But I guess since I’m not a movie fanatic, this doesn’t really cause too much of a problem 🙂 I also can’t tell the difference between Tom Hanks and Bill Murray no matter what I do.

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