Confirmation Bias? People Ignore Political Ads of Candidates They Oppose

Beware!

A recent study examined people’s bodily responses while watching presidential campaign ads – and discovered another way that people avoid political information that challenges their beliefs. The results showed that participants react strongly to ads featuring their favoured candidate, but barely responded to ads featuring the rival candidate.

Zheng Wang (lead author of the study) suggests that people don’t really paying attention to the ads featuring the candidate they opposed even as they watched them.

“If people are exposed to information in ads regarding a candidate they oppose, they respond by basically tuning out,” Wang said.

In my opinion, this sounds like classic confirmation bias – happens everyday in our lives. To me, confirmation bias is the tendency for people to favour information that confirms their current beliefs. This is a very bad thing that can keep arguments circling, has people stick to inaccurate first impressions, and where even people trained in detecting deception can get derailed when their opinion of a subject affects their assessments.

To read the whole article click here.

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About Stu Dunn

I have three major professional areas in my life: Team Dunn Real Estate (Harcourts Real Estate with my beautiful wife Bridget), SDL (Behavioural Science Consulting) and Qian Li Dao Academy NZ (Wing Chun Kung Fu). Stu & Bridget Dunn Real Estate: Providing awesome service and results through our approachable, professional and effective real estate services. http://stubridget.harcourts.co.nz/ SDL: SDL helps our clients to understand non-verbal communication and to avoid deception. We do this by providing online courses, training and specialist advice in areas of behaviour, emotional analysis and detecting deception. Both my wife Bridget and I are also FACS certified. I have also written an International Best Seller, True Lies; A Guide To Reading Faces, Interpreting Body Language & Detecting Deception In The Real World. www.MicroExpressions.co.nz, www.facebook.com/sdlmicroexpressions & www.StuDunn.com Qian Li Dao Academy NZ (Wing Chun Kung Fu): The Wing Chun System, known for its incredible speed, powerful straight punches & Chi Sao (contact reflex training), relies on angling & body mechanics rather than brute force. www.QianLiDao.co.nz
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