Confirmation Bias? People Ignore Political Ads of Candidates They Oppose

Beware!

A recent study examined people’s bodily responses while watching presidential campaign ads – and discovered another way that people avoid political information that challenges their beliefs. The results showed that participants react strongly to ads featuring their favoured candidate, but barely responded to ads featuring the rival candidate.

Zheng Wang (lead author of the study) suggests that people don’t really paying attention to the ads featuring the candidate they opposed even as they watched them.

“If people are exposed to information in ads regarding a candidate they oppose, they respond by basically tuning out,” Wang said.

In my opinion, this sounds like classic confirmation bias – happens everyday in our lives. To me, confirmation bias is the tendency for people to favour information that confirms their current beliefs. This is a very bad thing that can keep arguments circling, has people stick to inaccurate first impressions, and where even people trained in detecting deception can get derailed when their opinion of a subject affects their assessments.

To read the whole article click here.

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About Bridget Dunn

A real estate professional since 2012, Bridget is known for integrity, diplomacy and sincerity in all her dealings. She has first and foremost strived to be someone in whom her clients and colleagues can put their trust and faith. Treating clients like family is both a guiding principal and way of life for Bridget. She is dedicated to listening intently to her clients needs and providing the best possible advice, from how to get the best sales result for their home, to matching individuals and families with the properties that best suit their needs.
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